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    Overwhelmed by large quantities of non-numeric data?

    Når vi skal undersøge et problem, besvare et spørgsmål eller blot forstå noget, søger vi ofte information for at nå dertil, og numeriske eller lineære data giver sjældent det fulde billede. Kvalitativ eller ustruktureret data kan være nøglen til en bedre indsigt og ægte forskningsopdagelser, der kan revolutionere dine anbefalinger og bringe dig foran i dit felt.

    You might be working with qualitative data to evaluate social policy, review patient feedback, research youth culture, or undertake postgraduate research. The challenge with this sort of research is that once you’ve collected your information, what do you with it? How do you quickly find the valuable answers that respondents are giving you from the collection of data you have across numerous sources?

    That’s where NVivo comes in.

    NVivo is software that supports qualitative and mixed methods research. It’s designed to help you organize, analyze and find insights in unstructured, or qualitative data like: interviews, open-ended survey responses, articles, social media and web content.

    When working with qualitative data, if you don’t use NVivo, your work will be more time consuming, challenging to manage, and hard to navigate. Importantly, completing this kind of research without software can make it very hard to discover connections in your data and find new insights that will give you an edge.

    NVivo gives you a place to organize and manage your material so that you can start to find insights in your data. It also provides tools that allow you to ask questions of your data in a more efficient way.

    By using NVivo to support your research project you can:

    • Work more efficiently
    • Save time
    • Quickly organize, store and retrieve data
    • Uncover connections in ways that aren’t possible manually
    • Rigorously back-up findings with evidence

    With NVivo, your research is portable. You can work in the field, at work, at home – anywhere. NVivo also keeps your projects secure.

    With tools for classifying, sorting and arranging information, NVivo speeds up your research process and provides you with more time to analyze your materials, identify themes, glean insight and develop meaningful, evidence based conclusions.

    • Choose to work in Windows or Mac with dedicated NVivo for Windows or NVivo for Mac
    • Or work together simultanously in the same projects by using NVivo for Teams